I was the UI designer Jr in charge of creating the interface for the promotional website for this campaign. I was assisted by a UI senior and a PM. I helped with research and structuring and created the wireframe and final prototype.
About the project
Cereser released a new campaign to celebrate life by cheering and beating a world record.
In order to beat the world record, the participants must submit a video of themselves following the exact guidelines to make sure their video is approved. Any video who did not fit the format would have to be discarded and make it harder for the goal to be achieved.
The design
One of the main ideas used was to create a mask when the user opened their camera that would show exactly what they had to do. With this in mind, I went straight into researching.
Here were the main points considered: 1. The written instructions all had a white background behind them so that the user could read it regardless of where they were filming their video. 2. The outside area that would not be used is darkened to show that the user is not supposed to use it. 3. An outline of where the body must be helps the user evaluate how far they must be from the camera.
The mask went through many revisions and testing before arriving at the final version.
