I was the UI designer Jr in charge of creating the B2C app for Fila, which included the research, wireframe and final prototyping.
About the project
Fila is a well-known international brand that sells mainly sports apparel. They needed a new app for their audience to purchase their products directly from. It should be easy to see their latest releases or search and find the exact product the user is looking for.
The focus of any store is to make sure the user is informed on what product they are buying and that the purchase flux is quick and simple and follows the current style of their website.
The design
Upon finding an item of their interest, the user may click on it to view a great variety of information, including: price, color options, sizes, shipping prices and estimates, reviews, related articles, recommendations and more! With this information in hands, it is easy to add the item to your shopping bag and proceed to your purchase.
After selecting the product they would like to buy, they can easily access their shopping bag from anywhere through the bottom menu and proceed to the purchase flux. The user must fill in all information that is not currently available in their account such as their address, and choose a paying method.
With a positive feedback from the app, the user will know that their purchase was successfully completed and they can view at what step of the process the order is at any time.
