Hi, I’m Bianca
UX/UI Designer focused on creating engaging interfaces that prioritize usability and aesthetics for a better user experience.
footbao
2022 - 2024
footbao is a social media app focused on discovering the next hidden talent in the world of football. Users are encouraged to upload videos of their own skills to be scouted by the biggest clubs in the world.
When I started working on footbao, it was starting to establish its brand and voice with only its basic features developed. With a small team, all responsibilities were shared with each other.
After much love and thought put into the app, I was responsible for conducting research and restructuring the 'create a post' user flow within the Footbao app, the core feature. The objective was to streamline usability and increase traffic in alignment with key performance indicators (KPIs).
AchéDoc
2022 - 2023
Destined for doctors and students of all areas of medicine to keep up with the latest medical news, test their knowledge through quizzes and use the different tools available within the app for studying or even for consults.
One of its great features is the 3D models of some of the human body's organs and systems. The 3D view includes a lot of features, but we were limited to the cellphone screen limitations to display them all to the user. It was my job to design all the buttons and display them in the best way possible.
Culligan
2022 - 2023
With the arrival of Culligan in Brazil in 2021, after they acquired IBBL, the brand needed a visual identity that would represent it on national grounds
One of the biggest struggles with the design was to include all the areas Culligan works with, from residential to industry. Considering this, the layout needed to be simple and direct.
Cereser
2022 - 2023
The beverage brand Cereser launched a unique campaign, "Largest toast of all time" aiming to break the Guinness world record for the largest online video chain of people toasting. This initiative encouraged user participation and brand engagement through a simple yet impactful call to action.
As users grappled with the specific guidelines, one of the main challenges they faced was understanding how to position themselves correctly within the camera frame. To address this, I implemented a dynamic camera mask as a key solution.
The campaign concluded with 285 video submissions deemed valid, representing a remarkable near-90% success rate in adherence to the format guidelines. This achievement directly contributed to Cereser's successful acquisition of the new world record, celebrating the collective effort of participating users.
